Custom online booking system tailored to your business (website widget, reminders, payments)
Your own appointment booking system — a booking page and website widget, staff calendars, reminders and deposits.
Phone calls, Instagram messages and a paper diary lose bookings — and generic booking apps put your business in a marketplace next to your competitors, in someone else's design, for a fee per user. This service builds your own online booking system: your services, your staff, your rules and your brand, on your website.
Clients pick a service, a person and a free time slot in a few taps — on your booking page or in a widget embedded in your existing website. Confirmations and reminders go out automatically, deposits cut no-shows, and your team sees everything in one calendar.
What your booking system does
- Booking that fits your business
- Services with duration, price and buffer times
- Staff calendars, opening hours, breaks and holidays
- Rules such as minimum notice, booking window and cancellation deadline
- On your website, in your brand
- A booking widget embedded in any website (one line of code, WordPress, Shopify, Wix, Webflow…)
- A standalone booking page you can share on Instagram, Facebook or Google
- Your colours, logo and language
- Fewer no-shows
- Automatic email confirmations and reminders (SMS / WhatsApp as an extra)
- Deposits or full payment when booking
- Cancel and reschedule links that free the slot for someone else
- Everything in one place
- One calendar for the whole team, with Google / Outlook sync
- Client history and notes
- Reports on bookings, revenue and no-shows
Who it is for
- Clinics and therapists: Appointments per doctor or therapist, intake forms before the visit and recall reminders.
- Salons, barbers and spas: Booking per stylist, deposits, passes and review requests after the visit.
- Consultants, coaches and agencies: Online meetings with automatic Zoom / Google Meet links and paid sessions.
- Studios, schools and rentals: Group classes with a seat limit, rooms and equipment, memberships and waitlists.
How we work
- 1. Booking flow audit: We map how clients book you today and agree on the rules, integrations and package.
- 2. Build: I build and configure the system around your services, staff and brand.
- 3. Launch: The widget goes live on your website, data is migrated and the team is trained. Delivery within 30 days, 3 revisions included.
- 4. Care (optional): Monitoring, updates and small changes every month.
Frequently asked questions
How is this different from Calendly or a booking app?
Those are rented tools built for everyone: you pay every month, often per user, and your clients book in someone else's design — sometimes next to your competitors. Here you get your own system, shaped to your services and rules, in your brand, with no per-user fees.
Can it go into my existing website?
Yes. The booking widget is embedded with one line of code in any website, or as a WordPress block / shortcode or a Shopify app block. There is also a standalone booking page you can link anywhere.
Can clients pay a deposit when booking?
Yes, with the online payments module (included from the Business package): a deposit or full payment by card when booking, which cuts no-shows considerably.
Does it sync with my Google or Outlook calendar?
Yes, two-way: busy times in your own calendar are never offered, and every booking appears in your calendar. Calendar sync is included from the Business package.
Can I add features later?
Yes. Every feature is a module that plugs into the system later — group classes, passes, waitlist, SMS reminders, an AI booking assistant and more.
Where does the system run?
On your own server or hosting — I install and configure it, and the system is yours. A standard VPS is enough for most businesses, at a few dollars a month.
